Many digital marketing gurus are talking that content marketing will take on 2019, but what is content marketing and how it is different from content writing/copywriting
Content marketing :
The core objective of content marketing is to create a sharable long form of content that adds value to the customer it should also engage and convert the audience to make them a frequent buyer.
Copywriting/Content writing :
The core objective in copywriting/content writing is focused on a call to actions that you want your audience to do. They are the short form of content.
Let’s dig deep and learn the difference with an example.
|Content Marketing||Copywriting / Content writing|
|Blogs, podcasts, video blogs are some examples of content marketing||Landing page content, Social media post descriptions, heading are the few examples of copywriting/content writing|
|Concept drive approach||Call to action driven approach|
Now that you have understood the differences,
According to Forbes content is going to be the number one trend in marketing for 2019.
Here are 5 points for keep in mind while creating content :
• Focus on the long form of keywords for your SEO
• Try to podcast
• Build video content
• Blog to educate
• Collaborate with fellow content developers
• Answer to the queries raised by your audience.
Content writing is a part of content marketing both should go hand in hand, a smart content marketer knows how and when to use content writing beautifully
Always follow the golden circle theory while creating content.
Why – what you are creating content in the 1st place.
How – How your content will create an impact among your audience.
What – What good it will bring to you or your brand.
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