Digital marketing the new mantra of 21st century!
Is it because the whole world is going towards that ?
Digital marketing fulfills everyone’s needs . User friendly for both sellers and buyers.
Minimum cost in advertising, maximum audience reach, quick presence , constant evaluation and feedback for more innovation for the sellers, may it be product or services, super user friendly and return policies and more make the producers, manufacturers and service providers to go online.
Driving time, parking space, traffic congestion, limited options to choose from, expensive cost, add-on logistic cost, hidden costs, disappointment after shopping when one gets to know the other product of same kind is better quality and less expensive, physical and mental fatigue, and many more reasons for going for shopping online!
People are getting more efficient and tech savvy and want a fast way to finish their work.
From buying an expensive home to an ordinary paper shredder or eating out or holidaying, why would anyone waste time when there is ample info on the net!
You will be facilitating 10000000000sssss of such consumers by creating a digital platform for almost every line of business. You learn how media works together, how we can you build a rich, valuable seller and buyer experience and more.
By understanding such dynamics, you would be able to understand your audience and create what best suits them.
More importantly your strategy would create and deliver a dynamic consumer experience and more, you provide individual personal shopping experience because of your in depth understanding of his or her needs.